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Testimonials and Advocacy

Anybody could stand up in a courtroom and say, “I didn’t do it. I’m not guilty.” And anybody who’d want to become a professional actor, musician, or sports figure, could say, “I’m talented. I should be cast in the role,” or given the gig, or drafted onto the team. But that’s not how it works

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OWNERSHIP

I’VE GOT GOOD NEWS AND BAD NEWS — SHOW OF HANDS WHICH DO YOU WANT FIRST? Who wants the good news? Ok, and who wants the bad news? Well, it turns out it’s the same news… NOT EVERYONE IS A LEADER. Leadership can be developed, it can be learned, but not everyone wants to take

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Complete Work

In 2019, Ugandan Olympic runner Jacob Kiplimo was closing in on winning the 95th San Silvestre de Sao Paulo Road Race in Brazil, and would be setting a new record in the process. But as nineteen year old Kiplimo approached the finish line, he raised his arms a tad early in celebration. Moments later, Kibiwott

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Edification and Setting the Table

It’s always great when we get a referral. The opportunity is there to meet new people, to make connections, and of course the potential to close some business. But not every referral is created equal. And while this is true in terms of the actual person, and their level of interest, today I want to

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Tailor Your Communication Styles To The Other Person

Something that has been on my mind recently is the way in which we communicate. When it comes to clients, friendships and relationships in general communication really is key. Now, as a publicist, obviously my job requires a lot of communication but really in any business where you have to deal with multiple clients, personalities,

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Lazy is a Four Letter Word

You may or may not remember that last week’s topic was Farmer, Flower, Fire, Fence. And it’s a good one about the collective sources of our motivations, and how they can be leveraged when approaching our prospective clients and customers. If you weren’t here last week, you can check it out on the Elevate blog.

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Farmer, Flower, Fire, Fence

Every piece of business ultimately contains a transaction. Typically, it’s an exchange of goods or services for money. And there are different levels of exchange. In other words, buying a pack of gum is going to be less involved than buying a brownstone, right Josh Doyle? And Matt Long, I imagine that depending on the

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How are you feeling?

Good morning! How are you feeling today? Maybe you’re feeling great. Maybe you’re feeling a little tired. Maybe you’re excited about the closed business you’re going to report later. Maybe you’re worried about a friend or loved one — someone you know who received some challenging news. My clients will tell you that working with

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Expect the Unexpected

Remember when I said that thing about allowing life and business to unfold, and come to you? Well, that was last week. Today we’re rolling up our sleeves! You didn’t get the memo? In all seriousness, everything I said is all still true — I meant every word. And for anyone that may not know

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We’re Back…Now What!?

Well, we made it! Here we are, 2021. Mathematically, it makes sense, and yet it’s still a little strange to say. So, is everything all different all of a sudden? No? Me neither. A lot of the things on January 1st were likely quite similar to those one day earlier. But we can create opportunities

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