BNI Elevate is a networking community organized to help our members make more money through structured collaboration and referrals.
Recently, we learned that we are sitting on a gold mine here at Elevate, and if you know anything about most modern gold mining, it’s that it often happens near a stream.
So the important question for today is … are you upstream or downstream from the gold?
And that’s determined by who knows about an upcoming transaction first?
Who is upstream of you in the deal flow?
If you take Josh Doyle, our residential real estate sales broker, for example, he’s usually the first to know when someone is looking for a new home, that means he’s the farthest upstream in the “New Home Deal Flow” and that results in referrals to:
Tony Boehm, mover
Stan Aleshin, mortgage broker
Heshy Feldman, title insurance
Michael Nerenberg, real estate lawyer
Jeanie Englebach, personal organizer
Julia Mack, interior design
So here’s your big takeaway action item for today: Think about all the deals you get.
Then think about who, or what profession knows that a client is in the market before you do. And then start asking for those introductions in your weekly commercials, and on your 121s each and every week.
Why is that critical?
These people are upstream of you in the deal flow and you need to partner with as many of them as possible if you want to have great success.
Wrapping it up, imagine if each of the people I named earlier only asked to meet residential real estate brokers like Josh Doyle, month after month, and then actually got one partner per quarter, after two and a half years, they would have 10 Josh Doyles referring them consistently and I guarantee that they would definitely be making more money.