Every week, I give you tips on how to use our networking tools to make more money, so this is your quarterly reminder on the items that you should be reporting as Closed Business to BNI.
The simple answer is that you should be reporting all closed business that resulted from your membership in BNI. And here are a few examples of business that I closed so this will be clear in your mind …
Carol asked me to build a new website for her. That was a first tier referral. First tier is doing business with someone in the room.
Three years ago, Donna referred me to Vendorboon. That’s a second tier referral. A second tier referral is a member directly referring me to someone outside the room.
Vendorboon referred me to BeneStream. That’s a third tier referral credited to Donna.
Benestream referred me to their marketing company and we built their site. That’s a fourth tier referral credited to Donna.
The marketing company referred us to 10 of their clients. Each of those websites was a fifth tier referral credited to Donna.
What about visitors? How should that be recorded?
A few months ago a guest at this meeting introduced me to his wife many weeks after we met. His wife works at NYU. The visitor didn’t remember who invited them to the meeting. So I went to the guest list and saw that the inviter was Amy Noelle, so she got credit for the closed business.
We’ve now done business with 5 other NYU departments because of the original project. All of those projects get credited to Amy as well even though Amy did not directly introduce me.
So if you do do business with a guest at this meeting make sure you look up who originally invited them because this should not be recorded as BNI other. It should be credited to the inviter.
What about former members?
A former member introduced me to his wife and we build a website for her company. So I went to the guest list, and looked up the person who invited that former member to originally visit the chapter. That person was Simone and now Simone gets credit for that closed business.
What about business that results from an idea?
I had lunch with Andrew recently, and he didn’t give me a referral, but he gave me an idea that I have been able to monetize. But that idea wouldn’t have been shared with me if I didn’t have my relationship with Andrew through this chapter. Now he gets credit for the money related to that idea I implemented.
Here’s another one you should credit to a fellow member:
Seth referred me to a company and we built their website. Another company saw the site we built and loved it. We just closed a deal with them. Since we would have never built the original site without the referral to Seth; we would have probably not built the site for the other company, so that closed business gets credited to Seth.
So when do you use BNI Other? Recently I subbed at another BNI meeting and met someone there, and I sold them a website, so that gets recorded as BNI Other because no member in this chapter was involved in creating that closed business.
Another example of BNI other is that a former member introduced me to the Quentin’s Friends website. I posted my ad there and recently got a tenant for my 11 Desks coworking space. This is BNI Other because when I looked up the former member’s original inviter it predated our online system, so I was not able to determine who to credit; thus I marked it as BNI other.
Again, the simple answer is to record all closed business that you can trace back to your membership in this chapter.
And to that end, it’s critical for you to have methods to be able to backtrack the full lineage of every relationship you develop to properly credit the person that started the chain here at BNI.
If you ever have any questions about this, or require further coaching, please let me know. Now get out there and make more money … and then record it!