As a publicist and business development expert, much of my time is spent cold calling or cold pitching the media. Although many people dread the thought of cold calling, it’s a skill that can be developed over time. Following are helpful tips and tricks. First, face your fear about cold calling. I often draw upon …
About six years ago, I learned that mentorship isn’t a one-way street. And that it doesn’t only happen from the top down. Faced with an urgent need to master social media and Twitter in particular, I initiated a reverse mentoring program for NY Women in Communications, a professional organization I’m a member of. After identifying …
Intergenerational Relationships Can Improve Your Business and Your Life Read More »
(Adapted from Entrepreneur magazine) Did you know that 87% of small businesses claim that social media has helped their business? So, whether you’re a business owner or an employee with bottom line responsibilities, you’ll want to pay attention to how effective your social media is. In marketing, you can be too social or not social …
Have you ever thought of teaming up with a strategic partner, a like-minded organization that your company joins forces with to achieve a bigger financial goal? Establishing a profitable strategic partnership can increase your credibility, distribution and positively impact your bottom line. A strategic partnership can take several forms such as a business partnership, joint …
How can a strategic partnership help to accelerate your business? Read More »
Mindful communication, what happens when you are truly present in the moment with curiosity, kindness, and compassion. At work, mindful communication can help you think on your feet, seek out information in a collaborative manner, help you resolve conflict in ways that helps everyone be heard, encourage transparency and idea exchange. All of these things …
How many of you will be attending tomorrow’s holiday bash at the Wayfarer? I’m looking forward to it, especially the opportunity to get to schmooze with some of you and raise a glass to ring in the new year. Even for hard core networkers like us, holiday parties can be anxiety provoking. Following are highlights …
I’ve learned a ton about how to better promote my business since joining Lucky 62. The journalist and philosopher Albert Camus said: “Real generosity toward the future lies in giving all to the present” Every 121 is an opportunity, an open door to a new connection, strategic partner or vendor Build momentum and interest for …
Elevate currently has 85+ members and we’ve passed over $100M in referral business with over $17M in the last year.
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