If I asked you what the most important part of Elevate is, I bet the majority of you would say ‘closed business’ or ‘referrals.’
But neither is correct.
The most important part of Elevate is our guests.
So guests here today, thanks for attending. I hope you are having a great time and are making some valuable contacts.
Now Elevators, the reason I say that guests are the most important part of Elevate is because each and every one of you was once a guest in this room; and someone thought enough of you to invite you to be here.
And as a guest, you found value in being here that day. So much so that you wanted to be here every week.
And only because each of you found value in being here week after week, we enjoyed 1,700 referrals and $10.2M in closed business last year.
So that’s why I say that our guests are the most important part of Elevate. Not because we are actively looking to grow our membership, but because we like meeting new people; collaborating with them and sharing resources.
Guests: you are most often in professions that are not currently represented in this room, so by you being at our meeting…
- Increases the depth of our rolodexes
- Gives you a chance to get a referral and make contacts
- AND gives our members a chance to get a referral that another member might not have been able to make directly.
Case in point on this last one…
A few of years ago, I invited a tennis buddy to attend this meeting. I didn’t know much about him other than I liked playing tennis with him. But once he was in this room, he heard Billy Joe’s commercial about being a personal fitness concierge; walked up to him after that meeting and referred his daughter to Billy Joe. Billy Joe made about $5,000, when I did not know my buddy was looking for Billy Joe’s services. It was a win for Billy Joe, plus a win for my buddy and his daughter.
Another one…a couple of years ago, Amy invited a guest who happened to attend the day when I gave my 5 minute presentation. She didn’t know his wife worked at large university and that her department needed a new website. He came up to me after the meeting and then made the introduction to his wife later that day. I’ve now worked for 10 departments at that university and have made over a $100,000 on a referral Amy couldn’t have made.
So I’ll sum this up by asking you to take one moment every week to reflect on the favor someone did by inviting you to this room, and then pay that forward to the next person that could use help in growing their business.
I often think about Josh Doyle’s invitation to me 8 and half years ago and the amount of revenue it’s netted my business, and I pay that forward by inviting as many people as I can to join us here each week.
I hope you’ll help me by doing the same. Giver’s Gain.