As most of you probably know, people call me the “Systems Guy,” because I’m into creating repeatable systems that can make things much more effective in the long term. Over the past few weeks, I’ve been interviewing many of you and have created something called the 5 Step Referral System.
I’m going to give you an overview of how it works today, and then we’re going to go into a series of workshops over the coming weeks to actually start implementing this process so you’re able to get lots more business from NYC.
So how does this system work? At it’s essence, it’s built around determining who can best refer business to you, and then asking to meet those people instead of asking to meet people who already need what you do.
Some of you are already doing this, and I think it’s fantastic. But you can probably put more effort into it, which is what we’ll be discussing soon.
For those of you who, like me, come into the room each week and just say something like, If you know someone looking for headshots please put me in touch, well, I think this system will help you a ton.
So for today, I just want you to answer one question:
Who do you think would know lots of people or work with lots of people who could potentially need your service?
This is what we call a Referral Partner.
Please take the next 15 or 20 seconds and write down who your ideal referral partner would be. Like for me, it’s website designers because they work with people who will likely need headshots.
Who is it for you? You might come up with a few ideas, but the point is to narrow it down to one key partner for now, and focus on that for at least the next few months. Too many will overwhelm you and others who listen to your commercial.
Next week, we’ll discuss how to begin using those referral partners, and how to get them to want to work with you.
