BNI Elevate is a networking community organized to help our members make more money through structured collaboration and referrals.
Recently, we learned that we are sitting on a gold mine here at Elevate, and sometimes there is still a lot of gold left in the ore that we already mined. It just needs to be processed again.
And this is extremely important during the COVID-19 shutdown.
So to that end, do you know that the greatest sources of untapped business are your current and former clients?
They already know you, like you and trust you, so why wouldn’t they do business with you again?
Here’s a simple case study:
Last year Carey sold a medical practice, and the buyer was really happy.
That medical practice needed a website, so I got an introduction.
But the time wasn’t right to start that project, since they were very busy during the transition period, so I made a note to have Carey follow up in three months to check in and see if they were ready to start the project at that point.
When he followed up he got a nice surprise, when he heard that they had a change in direction and now wanted to sell the practice.
If Carey had not followed up at that particular moment, the sale of the practice may have gone to another broker; not because they didn’t like Carey, but just because he wasn’t top of mind.
So make a plan to recontact your current and former clients this week to see if there is anything you can help them with during this slowdown, and I guarantee that you will definitely make more money.