March 29, 2023

Start With Why

“People don’t buy what you do, they buy why you do it.” So says Simon Sinek, in his impactful Ted talk, “Start With Why, How Great Leaders Inspire Action.” This idea, which I’m about to unpack for you explains why some organizations and some leaders are able to inspire while others fall short. In every

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Make More With Ideal Client Profiles

NYC Elevate is a one million per month networking community organized to help our members make more money through structured collaboration and referrals. This week’s make more money moment is about building your ideal customer profiles and training your fellow members to recognize them. This exercise will be the foundation of your networking; critical to

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