Have you ever used a power saw to hammer nails in?
If you have, make sure you don’t ask Eddie or David for a job, because you probably won’t get hired.
Otherwise, get your pens ready to write, because this I’m going to help you make more money by using power tools correctly.
As you may have heard, I moved into my new office this week.
During the process of setting up the new office, I got to watch Matt Long’s master craftsmen use power tools to fabricate our new custom desks, and that got me to thinking that when you use power tools correctly you can build amazing things.
But if you use those power tools incorrectly, like using a power saw to hammer nails, you’ll end up wasting a lot of time.
Now I know what you’re thinking: what does that have to do with NYC?
NYC is a power tool for building relationships and getting referrals, but you have to use the tool correctly to get the desired results.
For example, I was talking to Martin the other day. He said that getting headshot gigs from you is awesome, but it’s not growing his business the way he had hoped.
He said he wished that he could have more web firms like mine refer him because he gets multiple high paying photoshoots from me every year.
I asked him how many times he asked to meet web firms last year. The answer was two.
So Martin was using this power saw to hammer one-off nails.
I told him that maybe he should only ask for web firms, each and every week, and that if he added just one per month to his agency list, in a few short years the revenue from those contacts would exceed a half million dollars per year due to these firms referring him multiple times every year.
So if you’re not getting the level of business you desire out of NYC, I want you to think about how you can use these power tools better to make more money.