BNI Elevate is a million dollar a month networking community organized to help our members make more money through structured collaboration and referrals.
Last week, I reminded you that we are sitting on a gold mine here at Elevate, but many of us are only mining the top one inch of dirt.
That means if you stop your networking with your weekly commercial, a few 121s and you only count the direct referrals you get, you will only be mining the top one inch of dirt, and your income here will be limited.
So I’d like to give you some additional ideas of how you can mine deeper and get more gold out of your Elevate mine.
Last week, I was speaking with Danya Rogers Cohan, and she said she makes money networking office brokers, but our chapter only has one.
But why office brokers?
The issue is that when businesses move they often botch the data and telephony infrastructure aspects of the move, and it costs them tens of thousands of dollars in downtime and lost productivity.
The solution is that Danya handles the data and telephony infrastructure aspects of the move, and office brokers know when a business is moving.
So I gave her a simple strategy for how she can network with more office brokers.
This strategy will work for her, and it will absolutely work for you no matter the profession you need to network with.
But to make this work, you have to make this strategy a win-win-win proposition.
First, you have to make this a win for the client, this is the person who is getting a new office.
But quite often the client doesn’t know about the complexity of the data and telephony infrastructure aspects of the move, and they don’t know how much money they are at risk of losing.
So I told her to prepare a PDF guide called “Moving Your Business? Do These 5 Things To Avoid Destroying Your Company.”
The guide talks complexity of the data and telephony infrastructure aspects of the move, and how Gotham Telecom is the right partner to solve them.
Second, she can now start reaching out to all of the Office Brokers throughout Manhattan BNI.
The win for the office broker is that her guide is now a value-add to their service that most other brokers aren’t offering, so this might help them win more business.
Finally, the win for Danya is that over time she can build a network of 20 BNI office brokers that are emailing her PDF Guide to all of the businesses that are moving, each and every month.
That means she can’t help but get tons of inbound requests for Gotham to handle the data and telephony infrastructure aspects of the move, and I guarantee that she can’t help but make more money.