BNI Elevate is a million dollar a month, networking community organized to help our members make more money through structured collaboration and referrals.
And I don’t care what you do or how you do it.
And quite frankly, you shouldn’t care that I don’t know what you do or how you do it.
Because training 90 people on what you do and how you do it won’t get you one additional referral.
It’s TMI. Too Much Information.
So what should you do at this meeting and on 121s?
You should train your fellow members to recognize the opportunities that are good for you.
Here’s a quick case study.
- Josh Doyle sells homes and apartments – that one thing for me to remember.
- Heshy Feldman sells title insurance – that’s a second thing to remember.
- Tony Boehm sells moving services – that’s a third thing to remember.
- Mike Nerenberg is a lawyer who handles the closing – that’s a fourth thing to remember.
But my tennis buddy just told me he wants to buy a larger condo.
That’s one opportunity to remember: someone needs a new home
I just need to remember who’s associated with that opportunity.
So I’ll reach out Josh, Heshy, Tony and Mike and ask them to tell me how I should best introduce them.
And then they’ll each give me an email, written in the third person, explaining why my friend needs to meet them.
All I need to do at that point is … copy and paste.
Here are some examples of other opportunities:
- Having a baby
- Got a new job
- Received a bonus
- Starting a new business
- Getting married
- Getting divorce
- Growing a business
- Downsizing a business
So focus less on teaching us what you do and how you do it, and more on training us what opportunities to recognize for you; you’ll get a lot more referrals and I guarantee that you will make more money!