When I was first starting out in PR 11 years ago, a boss once said to me “perception is everything” and to this day it has always stuck with me. For one thing, our own perceptions change over time. What once may have seemed like a big deal at the beginning of your career can …
Something that has been on my mind recently is the way in which we communicate. When it comes to clients, friendships and relationships in general communication really is key. Now, as a publicist, obviously my job requires a lot of communication but really in any business where you have to deal with multiple clients, personalities, …
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