Back together again! Not that the week off didn’t have its benefits, but you got to be in it to win it, right? And this group plays to win.
There are a lot of common threads connecting us. We’re dedicated, smart, trustworthy, responsive, and we care. We get up early. We present ourselves. We edify and acknowledge each other. And that’s just inside the room. We also have commonalities outside the room. We build committed relationships with our families, and show up for the people in our lives, including our clients. We’re moving our businesses forward and we’re all in various phases of growth.
But we’re also all different. In fact, it’s at the very foundation of this structure. Every single person in this room is different in our professional pursuits. Architecture, design, dentistry, marketing, real estate, legal practice, coaching, therapy, computers, construction, charitable causes, wine, websites, jewelry, and the list goes on and on and on.
So we’re the same and we’re different.
Consider that the same can be true of our clients and customers.
They all have different needs, different stories, different budgets, and different value systems. They have different skill sets, levels of leadership, communication skills, and education. Different tolerance levels, different egos, different taste and sense of style.
And they are all the same – human beings who wake up in the morning, go to sleep at night, and care about those close to them. They get excited to go see their favorite show, and scared when they get bad news from their physician. They desire happiness and satisfaction, enough money to buy what they want and enough time to enjoy it. They struggle, feel pain, have a birthday every year, and hopefully celebrate the wins when they can.
They, like us, are all different. And also the same.
So it’s simple. Let your humanity connect with theirs. See them for who they are, discern their needs, and how you can meet them.
And remember what makes us different. It’s not just what we do, but how we do it. Keep present to the how, and what makes your product, service, and brand be the one they need, the one they want, the one they connect to.
Here’s to our similarities. Here’s to our differences. Here’s to business, and growth.