Clarity, Connection, Consistency

As entrepreneurs trying to conduct business during this uncertain time, each day brings a variety of thoughts, feelings, concerns, and challenges.

We all have a lot going on. As gritty New Yorkers, we’re always hustling, up to creating results. As people in relationships — with clients and friends and family, we show up everywhere, for everyone, the best we can. And of course, as business owners and entrepreneurs, we strive for growth, wealth, and security.

We’re all holding space for a lot. So today, I thought we’d simplify a bit and boil it all down to three elements that you can carry with you when you leave the meeting. Three items you can keep an eye on to practice and implement that will make a difference.

I’ll call them the “Three C’s,” Clarity, Connection, and Consistency.

Here’s where to put your attention…


Clarity of mind. Whether it’s meditation, making a list, or blocking time in your calendar, a clear mind is a powerful one.

Clarity of purpose. Why are you doing what you’re doing? Know that and don’t forget it. You can always make decisions from what supports your purpose.

Clarity of message. What are you saying to your clients? To the world? Who are you? What do you stand for?


Connection to your clients. What does the relationship look like? How’s trust going? Can they hear you? Are you listening to them? Is it a two way street?

Connection to your network. Kind of similar. Do they — and we — know you and what you do? Can you help us know better? Do that.


Consistency in the quality of your product or service. This speaks for itself, but once expectations are set, most clients come to rely on that being how it is. Consider a little quality control.

Consistency in the actions you’re taking to build and move forward. Conrad might tell you to do the same commercial a few weeks in a row. Another place to look is putting forth effort on a daily, weekly, monthly basis. To use Elevate as an example, send emails or make calls at least once every day. Have 121’s every week. Do a five minute presentation every handful of months. And you can filter your other business building actions this way as well.

So again… Clarity, Connection, Consistency.


And you’ll kill it!

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