Every single one of us is on this Zoom meeting because we know that networking is often the lifeblood of business success. Whether you’re an entrepreneur, a corporate professional, or someone building a personal brand, your network can be your most crucial asset. It can empower us to make valuable connections. And not just directly for ourselves and our businesses — it’s exactly where we get to practice, “Givers Gain.” Because by putting two or more other parties together, it yields opportunity for them, while at the same time making us look good. Supportive, generous, trusting and trustworthy — because it demonstrates both our belief in those we are referring, so they feel good, and the person we referred them *to* sees the stock in our street cred rise a few points. Our word is good.
Three fundamental aspects of good networking: authenticity, value exchange, and consistency.
First, authenticity. A reminder that networking isn’t just about collecting business cards or adding LinkedIn connections; it’s about building genuine relationships. People gravitate toward those who are sincere and trustworthy. It’s as simple as showing genuine interest in others by asking thoughtful questions and then truly listening to their responses. Remember, networking isn’t just about what someone can do for you. It’s about actually understanding who they are, what they care about, and how you can connect on a deeper level. Most people don’t care how much you know, until they know how much you care.
Next, value exchange is crucial. Networking is a two-way street. Approach every interaction with a mindset of giving, but stay open to learning about how the person in front of you might be of service to you. Just be mindful of the when and how those requests are shared. But there is absolutely a tie and place for it.
And until then, offer help, share resources, or provide insights that might benefit others. The more we can contribute to others’ successes without expecting anything in return, the more trust and goodwill rise.
Over time, the physics of relationship will have benefits return to you. And often in unexpected and meaningful ways.
Finally, consistency is key. Networking isn’t a one-time event; it’s an ongoing process. Follow up with people you meet, stay in touch, and nurture your connections over time. Attend events, send messages to check in, and celebrate the successes of those in your network. Consistency shows that you value the relationship, and it ensures that you stay top of mind when opportunities arise.
So again, authenticity, value exchange, and consistency. When you prioritize genuine connections, offer value selflessly, and nurture your relationships over time, you don’t just build a network — you create a community of people who have your back, and will support and lift you up.
Let’s get after it today. Let’s be a contribution. Let’s shine our light on ourselves and each other.
It makes for powerful, individual relationships, integrity in our Elevate fabric, and a whole ton of closed business.
