Writing a Cocktail Pitch That Peaks Their Curiosity Last week, I mentioned getting really clear on what makes you spectacularly good at your job. This week, I’m going to break down what I call a cocktail pitch. Forget 30 seconds, this is 8-15 words—about the time it takes to shake someone’s hand. I like to
Writing Your Elevator Speech Last week, I talked about cocktail pitches to use while networking: 8 to 15 word hooks designed to get the person you’re talking to to say “I’d love to hear more.” Assuming you’ve figured out your 15 words, you’ve now got a captive audience. How do you continue to educate them?
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